# identity.md

## Organization Overview
- **Company Name:** Shippo
- **Mission:** To empower businesses of all sizes with best-in-class multi-carrier shipping software, streamlining operations from finding rates and printing labels to tracking and address verification, through an intuitive web app or robust API.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2013. Location details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Laura Behrens Wu: Founder & CEO [LinkedIn]
    - Simon Kreuz: Founder & President (GTM) [LinkedIn]
    - Geoff Smalling: Chief Technology Officer
    - Chief People Officer
    - Chief Marketing Officer
    - Chief Financial Officer
- **Team Structure and Departments:** The team comprises diverse expertise across technology, shipping, e-commerce, and logistics, with members from leading companies such as DoorDash, Uber, Postmates, Checkr, Amazon, Pinterest, and Microsoft.
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Shippo provides a multi-carrier shipping software solution designed for e-commerce businesses, retailers, e-commerce platforms, marketplaces, and logistics providers. The platform offers tools for finding optimal shipping rates, integrating with e-commerce platforms, printing shipping labels, tracking package delivery, and verifying addresses, accessible via a shipping API or a web application.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.